Our Process
Design is an investment, not an expense!
We believe in our core that design is not just ideation and problem solving. It is much more than that. Design is adding value to an experience, adding meaning to an ecosystem and composing a fundamentally extraordinary process. Design is a result of the efforts of anyone and everyone contributing to it directly or indirectly.
| X | Types | Expereince | Turnkey | Intermediate | Basic | Styling |
|---|---|---|---|---|---|---|
| Who? | Multinational Corporations/ Startups with Series 1+ funding/ Corporations valued for more than $100M/ Business wanting to create a 360 degree impact. | Companies wanting to make an impact across disciplines.Capital + Royalty model available (Based on Executive Decisions) | Small and Medium Scale corporations/companies wanting to create an impact on their business. | Bootstrapped Startups. We also call this an SHS. Royalty model available (based on Executive Decisions) | Companies having very specific requirements. *The brand guidelines of the company is a required document for this service. | |
| Project Lead | Creative Director | Discipline Head / Creative Director | Senior Designer / Discipline Head | Junior Designer | Junior Designer / Elaborate Intern | |
| Executive Reviews | Indefinite | 10 | 6 | 4 | 2 | |
| Team Size | 12-25 | 7-10 | 3-5 | 1-3 | 1-2 | |
| Project Duration (Approx) | 12-24 Months | 6-12 Months | 3-6 Months | 1-2 Months | 12-18 WD | |
| Subscription | Yes | Yes | Yes - PDC Only | Yes - PDC Only | No |
| Deliverables | Dominix Complete Experience Design® | Turnkey | Intermediate | Basic | Styling | |
|---|---|---|---|---|---|---|
| A | Research Methodologies | |||||
| Project Brief Generation | ||||||
| Preliminary Research - Assessment and Gap Identification | ||||||
| Identification of primary and secondary data sources | ||||||
| Study Area Definition | ||||||
| Qualitative Researchs | ||||||
| Parametric Finalization | ||||||
| Narratology | ||||||
| Biographical Research | ||||||
| Ethnography | ||||||
| Defining the Focus Group | ||||||
| Unstructured Focus Group | ||||||
| Semi-Structured Focus Group | ||||||
| Structured Focus Group | ||||||
| Critical Social Research | ||||||
| Ethical Enquiry | ||||||
| Foundational Research | ||||||
| Historical Research | ||||||
| Visual Ethnography | ||||||
| Case Studies | ||||||
| Qualitative research Analysis + interpretations | ||||||
| Quantitative Research | ||||||
| Data Collection Methods finalisation | ||||||
| Primary Data Collection (Archival Reports, Interviews, Direct Observations, Participant Observations, Questionairres n | Expert Opinion - Data Collection | Exposure Measurement | Literature Research / Prior Art Searcht | Econometrics | ||
| Dominix Information Architecture® | Market Segmentation (Geographic, Demographic, Techno-graphic, Psychographic, Profiling, Behavioral) | |||||
| Filmographics | ||||||
| Market Trend Research | ||||||
| SWOT Analysis | ||||||
| PEST Analysis | ||||||
| Customer Analysis | ||||||
| Choice Modelling | ||||||
| Competitor Analysis | ||||||
| Market Segmentation by Bass Diffusion Model | ||||||
| Dominix Context Mapping® | ||||||
| Desing Context Mapping | ||||||
| Global Context Mapping | ||||||
| Positivism | ||||||
| Dominix Executive Direction® | ||||||
| ADD ON - Behaviour Modification Strategy | ||||||
| ADD ON - Attitudinal Targeting Strategy | ||||||
| ADD ON - Demographic Targeting Strategy | ||||||
| ADD ON - Geo-Targeting Strategy | ||||||
| ADD ON - Micro Segmentation Opportunities | ||||||
| ADD ON - Misinfomration De-segmentation Strategy | ||||||
| ADD ON - Subliminal Advertising Strategy | ||||||
| ADD ON - Targeted Advertising Strategy | ||||||
| Dominix Design Thinking Strategies® | ||||||
| Business Plan + Strategy | ||||||
| Product Differentiataion Module | ||||||
| B | Brand and Business Designs | |||||
| Brand Ethos and Brand Philosophies Mapping | ||||||
| Logo Change Timeline | ||||||
| Collateral Change Timeline | ||||||
| Brand Redesign Parameters | ||||||
| Iconic Geometry | ||||||
| Identity | ||||||
| Dominix Design Principles® | ||||||
| Parametric Evolution of Brand Communication Strategy | ||||||
| Dominix Space Experience Model® | ||||||
| Conceptual Construction of Brand Identity | ||||||
| Technical Details of Identity | ||||||
| Dominix Context Mapping® | ||||||
| Design Context Mapping | ||||||
| Global Context Mapping | ||||||
| Definition of Branding Relationships | ||||||
| Authorization of Identity | ||||||
| Direct Print Identity Design (Business Cards/ Letterheads/ Envelopes) | ||||||
| Strategic Print Branding | ||||||
| Content VS Graphic Generation | ||||||
| Collaterals Guidelines + Templates Design (Files/Invoices/Proposals/Employee Badges Presentation/Leaflet/Brochures/Catalogs/ Flyers/ Banner/Standee/Profile/Report) | ||||||
| Investor Pitch Deck/Presentation | ||||||
| Merchandise Design (Clocks/Calendars/Wearable/Souvenirs) n | ||||||
| C | Digital Design | |||||
| Study of existing UI/UX Flow (Only for Redesign) | ||||||
| Field Studies - User Interviews | ||||||
| User Interview analysis and priority pointers | ||||||
| Diary Studies | ||||||
| Stakeholder Interviews | ||||||
| Requirement and Constraint Reports | ||||||
| Competitor Testing and Analysis | ||||||
| Hierarchical Task Analysis | ||||||
| Persona Building | ||||||
| Dominix Design Principles® | ||||||
| Journey Mapping | ||||||
| Usability Lab Study | ||||||
| Ethnographic Design Study | ||||||
| Participatory Design Study | ||||||
| Focus Group Study | ||||||
| Behavioural Pattern Study | ||||||
| Eye Tracking Analysis | ||||||
| Usability Benchmarking | ||||||
| Remote Usability Studies - Desirability Study | ||||||
| Clickstream Analysis | ||||||
| Multivariate Testing | ||||||
| Qualitative UX Study | ||||||
| Quantitative Attitude Study | ||||||
| True Intent Study | ||||||
| Online and Intercept Survey | ||||||
| Card Sorting | ||||||
| Paper/Sketch Prototyping | ||||||
| Concept Testing | ||||||
| Dominix Context Mapping® | ||||||
| Design Context Mapping | ||||||
| Global Context Mapping | ||||||
| Colour Perception Study | ||||||
| Interaction Preference Study and Analysis | ||||||
| Longitudinal Research | ||||||
| Social Implication Study | ||||||
| Cultural Context Study | ||||||
| Visual Ergonomics Study | ||||||
| Instructions Based Testing | ||||||
| Pilot Testing | ||||||
| Benchmark Testing | ||||||
| Accessability Evaluation | ||||||
| FAQ Review | ||||||
| Feedback Review | ||||||
| Brand Language+ Colours + Moodboards | ||||||
| Feedback Review | ||||||
| User Flow | ||||||
| Wireframe Generation | ||||||
| UX Flow Organization | ||||||
| UX Rapid Prototyping | ||||||
| Defining Visual Design System | ||||||
| User Interface Design | ||||||
| ADD ON - Motion Design | ||||||
| D | Industrial Design | |||||
| Product Strategy - Product Market Definition - Stakeholder Discussions. | ||||||
| Project Vision/Goals - Identifying and defining the generic problem statements and Specific problem statements. | ||||||
| Discovery (Analytics + Reviews + User Testing) | ||||||
| Analysis- Use cases + Persona Creation | ||||||
| Experience Mapping | ||||||
| Customer Journey Mapping | ||||||
| Styling (Housing) | ||||||
| Styling - Ideation + Concept Finalisation + CMF | ||||||
| Ergonomics and Proofs - Styling | ||||||
| Product Evolution and Semantical Data Generation | ||||||
| Mechanical Styling | ||||||
| Engineering and Detailed Design Analysis | ||||||
| Ergonomic Design | ||||||
| Semantics Study and Moodboarding | ||||||
| Dominix Design Principles® | ||||||
| Structural Planning and Product Wire-framing | ||||||
| Techno-Aesthetic Detailing | ||||||
| Organic Styling® | ||||||
| Technically Complex Product Design (Part Design) | ||||||
| Multiple Part Design Assembly | ||||||
| Multiple Assembly Design Assembly | ||||||
| Defining Product Vision and Strategy | ||||||
| Value Proposition Definition | ||||||
| Dominix User Centrism Walkthrough® | ||||||
| Definition of Success Criteria | ||||||
| Dominix Circularity Design® | ||||||
| User Dynamics Study and User Semantics Study | ||||||
| Dominix Empathy Mapping® | ||||||
| Final Modelling | ||||||
| Narrative Generation | ||||||
| Experiential Product Design (Tactual, Body language of object, Product-sound experience, taste smell and chemesthesis, multi-sensory product experience) | ||||||
| Designing for expertise (Perspective, Innovations and Eminency levels, Implications) | ||||||
| E | Packaging Design | |||||
| User Case Generation | ||||||
| Technical Layouting Research | ||||||
| Fundamental Packaging Research | ||||||
| Dominix Design Principles® | ||||||
| Multi-sensory Packaging Experience | ||||||
| Human Centric Packaging experience | ||||||
| Housing Design | ||||||
| Label Design | ||||||
| Techno Aesthetic Packaging Design | ||||||
| Dominix Circularity Design® | ||||||
| Human Capability Mapping | ||||||
| Experiential Packaging Design | ||||||
| Packaging Design for Expertise | ||||||
| F | Prototyping | |||||
| Sourcing | ||||||
| Material Procurement | ||||||
| Supervision | ||||||
| Quality Analysis | ||||||
| Emotional Response and Perception Research | ||||||
| G | Holistic Experience Design | |||||
| Human Product Interaction | ||||||
| Experience Sheet Mapping | ||||||
| SMI Triangle Mapping | ||||||
| Tactual Experience of Objects | ||||||
| Touch Design | ||||||
| Tactual Property Mapping | ||||||
| Skin and Skin Senses Design | ||||||
| Defining Body Language of Objects and Space | ||||||
| The Experience of Product Sounds | ||||||
| Taste, Smell & Chemesthesis of Experience | ||||||
| Scale Definition | ||||||
| Dominix Space Experience Model® | ||||||
| Context, Information and Expectations | ||||||
| Multisensory Experience Design | ||||||
| Human Capability and Experience Design | ||||||
| Vision Design | ||||||
| Intellectual Functioning Mapping | ||||||
| Locomotion | ||||||
| Dexterity | ||||||
| Design for Expertise - Kite Mapping | ||||||
| De’cycle Mapping | ||||||
| Expressions Defining | ||||||
| Consequences of Beauty | ||||||
| Dominix Design Principles® | ||||||
| Experience Semantics | ||||||
| Experience Emotion | ||||||
| Experience Attachment | ||||||
| Experience as a Social Interaction | ||||||
| Dominix Circularity Design® | ||||||
| H | Food + FMCG Design | |||||
| Product Experience Mapping | ||||||
| Expectation Theory and Analysis | ||||||
| Contextual Variables Action Plan | ||||||
| Retail Design | ||||||
| Contextual Variables Action Plan | ||||||
| Appearance + Brand Equity Design | ||||||
| Role of Colour | ||||||
| Dominix Design Principles® | ||||||
| Relativity of visual phenomena | ||||||
| Colour Experimentation | ||||||
| Interaction of colour and Flavour | ||||||
| Interaction of Shape, Size and Appearance | ||||||
| Method for empirical visual research definition | ||||||
| Study of changing shopping experience | ||||||
| Dominix Empathy Mapping® | ||||||
| Framing the shopping experience | ||||||
| CEV (Consciousnesses-Emotion-Value) Model | ||||||
| CAB (Cognition-Affect-Behavious) Model | ||||||
| Perceived Value and Shopping Experience | ||||||
| Educational Experience | ||||||
| Aesthetic Experience | ||||||
| Entertainment | ||||||
| Escapist Experience |
