Brand & Business Design
The most important right thing at the right time!
Effipac is a startup incubated at the Venture Centre. Effipac, a brand belonging to RxCo Pvt. Ltd. caters in the segment of medical packaging. Effipac ensures the right medicine is packed at the right time. A huge industry and a service at the biggest hospitals in the country, efficacy makes sure the patients are treated with the right medicines, nullifying the human errors in group medical packaging. Dominix was responsible for the brand, packaging and the strategy design for Effipac. Keeping the brand very subtle, silent with simple colors and graphic elements, it is well merged with the medical scenarios.