Packaging Design

Adaptation to the new power!

Buttercup is a sanitary pads brand by Rugved Hygienecare Pvt. Ltd. Buttercup symbolises a warrior, a powerful youth; driven by more power at the time of the child’s period. Something very funky, driven by the pop art culture – ensuring an attraction and a history bias by the young adolescent women trying to choose the best sanitary pad brand for their life. Segmented in the urban and elite market, this packaging speaks for itself

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