Brand & Business Design
Adaptation to the new power!
Buttercup is a sanitary pads brand by Rugved Hygienecare Pvt. Ltd.
Buttercup symbolises a warrior, a powerful youth; driven by more power at the time of the child’s period. Something very funky, driven by the pop art culture- ensuring an attraction and a history bias by the young adolescent women trying to choose the best sanitary pad brand for their life. Segmented in the urban and elite market, this brand speaks for itself.