Blu Mark

India’s first smart functional food brand, BLU Mark. Right from the
nomenclature, the strategy, the branding, the packaging; overall even design aspect! Blu Mark is supposed to be the standard in healthy, functional food- so the identity is developed in the same way! Blue is the color of diabetes around the world- hence, a similar color from the palette is adapted in the brand!
ical field. They are business solutions partners of Siemens and have big clients such as Airbus and Mazzak. It was about creating their identity and brand language. The logo shows connection between two dots through ‘S’ enclosed in a circle of trust which directly reflects the way.