Aboli

Packaging Design

The shy, yet bold statement

Aboli is a sanitary pad brand segmented for the rural market. The local language and script (Marathi) and the colour of the Aboli (Crossandra) flower makes it more identifiable and empathetic to the rural market. The shy girl symbolises the Indian rural scenario and helps the Indian woman empower herself in her period!

Scroll to Top
Receive the latest news

Subscribe To Our Weekly Newsletter

Get notified about new articles